The Salvation Army Direct Mail Package
This targeted direct mail campaign for The Salvation Army aimed to create a matching gift fund for The Pathway of Hope—a program dedicated to assisting families in breaking the cycle of intergenerational poverty. The primary objective of this direct mail campaign was to secure large donations of $1,000 or more from a select group of major donors. These donations would form a matching gift fund, which would amplify the impact of other donor segment's contributions and incentivize them to give.
Using layered typography, vivid color contrasts, and direct-gaze photos, I designed the brochure to clearly and compellingly tell the Pathway of Hope story. The vivid colors draw attention to key elements and evoke an emotional response, while highlighting family success stories that show donors the tangible impact of their support.
