Summit Marketing's Brand Update
Summit Marketing needed to evolve and update its brand to stay relevant and attract new commercial clients. I created a bright, eye-catching brand platform that complemented existing brand initiatives while creating an energetic new look.
To start with, I simplified Summit's logo to one color to stand out on bright backgrounds. Then the color palette was greatly expanded, a color bar element was added, and hand-drawn imagery was included to help tell the Summit story. The design of the brand update centered around the company's mantra and tagline.
To build a connection, Summit also added branded greeting cards with the new color palette to serve as client touchpoints.