Academy Bank
Dickinson Financial Corporation came to Summit Marketing with a special request. Although the locally-owned business had been well known in Midwest for decades, after the turbulence of the financial crisis, it was necessary to streamline its family of banks and reintroduce itself. Summit Marketing was asked to brand its newest banking entity, Academy Bank.
Developing a mix of digital display advertising, outdoor, print advertising, and digital media, Summit Marketing created conceptual work for both Academy Bank’s commercial and retail lines of business. Our approach was to focus on their unique selling proposition, “Fast, Easy, and Personal.” Along with our copy team, I helped compose bold brand statements and designed a simple and clean brand image. The result is cohesive and consistent messaging that Academy Bank uses to communicate across multiple channels. Thanks to their marketing efforts, Academy Bank has now grown to over $2 billion in assets.
